Episode 4:The Good Girl Rebellion: Authenticity, Visibility & Women’s Empowerment
In this very special episode of the Full of Ourselves podcast, hosts Heidi Hinda Chadwick and Anna Campbell turn the spotlight on Anna as she celebrates the release of her brand-new book, Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless.
With its bold yellow-and-pink cover and even bolder message, The Good Girl Rebellion is more than just a book - it’s a movement. Anna shares the deeply personal journey that led her to write it: from helping grow a million-pound business, to realising that conventional business advice - the hustle, the manipulation, the 5am starts - felt inauthentic. Instead, she created her own way of doing business, one that honours women’s strengths, values integrity, and empowers ‘good girls’ to succeed without changing who they are.
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Heidi and Anna discuss:
The Good Girl archetype and how it holds women back in business.
Why visibility and vulnerability are both terrifying and essential for success
The role of authenticity in building real connections with clients.
How to celebrate your wins (even when it feels uncomfortable).
Why setbacks and ‘failures’ can actually become the fuel for growth.
What Anna’s REBEL methodology looks like in practice and how you can apply it.
Anna also opens up about the challenges of writing a book, the surreal feeling of holding it in her hands for the first time, and the responsibility of stepping into a leadership role with her message. Her vision is clear: success should be defined on your terms, whether that’s a billion-pound company or a simple, sustainable business that serves “soulmate customers.”
Good Girl Rebellion launches worldwide on 2nd September 2025 in paperback and Kindle. Order on Amazon or through your local independent bookshop, and join Anna in rewriting the rules of entrepreneurship.
get the free QUIZ
Wondering whether you’re a Good Girl personality? Anna has a free personality quiz which looks at different facets of your personality. If you would like the link, email hello.fullofourselves@gmail.com with the subject REBEL and we’ll email it to you.
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Connect with Anna Campbell
https://www.goodgirlrebellion.com/
Instagram @annaccampbell
Connect with Heidi Hinda Chadwick
https://www.heidihindachadwick.com/
Instagram @heidihinda
Thank you for listening. We hope you have enjoyed it. If you have, please do like and subscribe on your favourite podcast platform. This really helps us get the word out. And do tell everyone you know!
Also, we would LOVE to guest on podcasts and speak on stages all about women entrepreneurs. Get in touch! hello.fullofourselves@gmail.com
EPISODE TRANSCRIPT
Heidi Hinda Chadwick
Hello and welcome to a very special episode of the Full of Ourselves podcast. An exclusive, if you will. So, I obviously don't need to introduce our guest because this exclusive episode's special guest is our one and only, the very own co-hostess who I couldn't do this without, it's our dear Anna. And the reason why we're adding this episode into season three is because of something incredible or something I'm really proud of Anna for achieving, for accomplishing and something that you'll be able to get your hands on literally physically in a very few days actually.
You’ll hear us speaking on this podcast, so I'm really teasing you ~ which you know I like to do right now ~ so those of you that are able to see us if you are watching us as opposed to listening ~ but if you're listening you'll have to imagine ~ I am now holding up Anna's book, we're both holding up her book, ‘The Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless. This is Anna's baby and you're going to be able to get this very shortly. Anna will give us all the details about where and how and when and so on. So of course again if you're not able to see this the cover is the most beautiful, oh it's so gorgeous, it's got this amazing yellow and this beautiful pink and Anna actually has ~ I don't know if she did it purposely we'll find out ~ the same colour pink top on as we're speaking.
Right now, of course it's done purposely! So, in this conversation today, we obviously wanna know a little bit about what the book is about. But we're actually gonna use this conversation, Anna and I were talking about this beforehand, we wanna use this conversation to zoom out a little bit. You all know as devoted listeners of ours over this time together, you know that we really, hone in on different aspects of how to be with yourself, how to build your brand, how to build your business, how to really explore perhaps some of those things that you've, you know, kind of take for granted that this is how it should be. You know that I come from the revolution side of things, Anna's coming from the rebellion side of things. But what we wanted to do, what I'd like to do with Anna today is to talk a little bit about why is this important? Why has she written this book? And what does that mean going forward?
Anna Campbell
Thank you very much for that Heidi. Wow!
Heidi Hinda Chadwick
Hello! I don't know where that came from either but I'm inspired by you my darling. Hello! You've written a book!
Anna Campbell
Hello. Thank you. I know! Writing a book is not, as you well know, because you also have, you write more than me. But you know it's not a small undertaking. I think the book is one thing and then publishing it is a completely different kettle of fish as well. So, yes, it feels very surreal. I mean, the moment that I actually opened a box of the book and had it there, you know, in my hands was a very surreal kind of out of body experience, in fact. And I did share, of course, I shared that moment on Instagram. I made my husband film me. So it was that moment immortalised. It has been a big thing. And I think what we're talking about before we press record today was around, you know, it's not just about talking about what is in the book and why you should read it, although obviously, you know, get the book. Right. It's more about what's coming next or where did it come from in the first place? Why was it here? So, yes, I appreciate this opportunity to speak with one of my closest friends around this. You have been with me throughout the journey of writing it too, let me say, coaching me along. Okay, not just the small things. I think for me it was because I wasn't hearing what I had found for myself. So I had wanted to really build a business. I'd been part of the growth of a very big business that grew to million pound years and only 14 % of UK companies get to that level. And I've been there like from the beginning right in the ground and I was like right I know I know how to do this I know how to build business I've seen it I've seen it from the inside and I really struggled with it and and stalled out and was like what is happening here what what is wrong and I went back to the personality ~ my background being within psychology ~ and just looked at it and thought okay maybe there's something happening here. I'm trying to use a process or a way of building that doesn't work for me, that just feels completely alien to me. And I was, I, you know, I am the kind of person who loves to learn. I'll read all the business books and I'll do the webinars. I was going on those sales webinars particularly. And I found it to be very, very manipulative, very pushy, very, it's a very different kind of vibe from myself.
It didn't make sense to me. It couldn't even if I tried a few of those things, even for a short time, it just was really icky. And then there was this whole thing of like, get up at 5am, block out your calendar with half hour increments and do it all like that. And you must be productive and you must be. And I was like, is this the only way of doing things? It doesn't feel like my way. And kind of coming back to the personality and that good girl side. And I have a whole quiz on this if you want to just take a little free quiz about you'll be you'll maybe recognize yourself in this. What I found is the one question that I asked with the good girls is: are you brilliant at prioritizing absolutely everybody else over yourself? If you have a boss, this is my experience. I had a boss and I would do everything to their deadlines and it was completely fine. I didn't have any trouble with that. And as soon as I started trying to set my own deadlines, I actually felt controlled. I felt like I was controlling myself and weirdly I didn't feel that when I was working for someone else. I'm like, what is going on here? Like what is happening?
And so for me, once I realized what was going on and I kind of came up with my own way of managing myself, I was looking around and thinking, I'm not really seeing anyone sharing this you know. I'm not. The books and the webinars and the things I'm seeing, they weren't sharing this way of like, well, if this isn't for you, there is another way. It's not like, well, just go off and be an employee.
No, we can do it, but we have to do it our own way. So it came to a point where I've had all of this knowledge about myself and how it works. And I was working with clients and seeing that they were responding to the same things. I'm like, okay, maybe now it just felt like it was the right next step to write it all down and to kind of document it and go right. Here's our personality. Here's what works for us. Here's how to build a business. Let’s go.
Anna Campbell
I love it. I know I'm really enjoying this, thanks.
Anna Campbell
Yes.
Anna Campbell
Yeah, I do feel that because the business changed and grew and as soon as the Good Girl Rebellion name came in, and when I say that name to people, I was networking and things yesterday, I say that name to people, kind of, a lot of people who respond to it really light up and like, there's something about that. So it feels like more than just a business.
It feels like calling, like a group, like leading something, a movement. That's a good word, thank you. It is like that because I think it's a good place to see it. I think this, you know, again, we've talked about this before and you've helped me with this quite a lot because, writing the book, you do it, you know, you do it behind closed doors, you do it just in a little document, and then you share it with a couple of people at last. So to just, you know, could you have a little look at this? And then you get it to a publisher and they edit it and do all that. And then suddenly you're in a position where it exists. And here it is in my hand. And now it's the time to share it with people, a wider, wider audience and to tell people about it. And it is around like, it's like being on the stage and just taking that one step into the spotlight. So I've been on the stage, but now it's being the focus of that attention a little bit around it, because I, and that's how it has felt. It's been that little bit intimidating, and you know me, give me a stage and a microphone. I'm there, I'm good, just like you. You know, both of us are similar, I think, in that way.
But there is, there's just a different vibe to it, a different feeling to it. It is that leadership role, I think it is. It's leading that movement. It feels like, in a good way, it feels like a responsibility as well to help and support people and bring people along. It is.
Anna Campbell
Mmm.
Anna Campbell
I think it is definitely and I do feel like I am the original good girl. This is where it's come from. I'm leading it because this was me and I'm feeling that this is such an important milestone and turning point for me. And when I look at the career of, you know, I don't even want to count the decades of journey and the things that I've done along the way, it all kind of seems to come together and to make sense of where I am now. And I think a lot of times it's hindsight that gives us that ability to look at that. But it feels like it's the next step, but it also, and it also feels like it's one step, but it also feels like a big step. Like you just said, it is a different thing. And I think with our businesses generally, I mean, I have in my books the rebel methodology and one of the things that we need to be doing is our B, it's an acronym because obviously everything's an acronym, but it’s our bold marketing and it is around, marketing is around visibility. That's the basis of being able to get seen, to get the right people to see us. That's something that actually can be difficult for lots of people, but maybe particularly the good girls who perhaps have been used to being behind the scenes and just getting everything sorted. That's one of like, you know, everything looks great on the surface and the feet are scrabbling around underneath really, really fast, but you don't see it. So I think there's a little bit around that for all of us in that if we are going to have success in our businesses, whatever that business might be, it is about stepping into that visibility and that isn't always an easy thing and we need to just go gently with ourselves.
Heidi Hinda Chadwick
So you've stepped into Good Girl Rebellion, you've written the book, you've created the mythology, you're standing on that stage now as this leader of this movement, of this whole new way for women to perhaps challenge how things have gone before. And what is next? What does that mean for you? Like, what are the conversations, I suppose, you would like to see people having more to weave in that can make that change happen?
Anna Campbell
Yeah. So, I mean, to start with it, it's about sharing more about the book and kind of just getting the basic message out to more people and to the right people. Because I think what I found for myself was that I'd come to the conclusion that running a business wasn't for me because I couldn't do it in the way that other people were doing it and that I was being told that I should do it. And therefore, I shouldn't bother. I should just give up.
And so, I mean, that's my first message of, it's not you, but it's the system and the way you're trying to do it. And if we try to do it in the way that works for us, that's what we need to be doing. So it is for me, maybe for the rest of the year, it's about sharing more about the book, getting more people knowing and understanding themselves a little bit more and understanding that.
Heidi Hinda Chadwick
Hmm.
Anna Campbell
And then the bigger vision for me is around being able to share that more widely. I would love to put this out there. I'd love to be, to be keynote speaking at conferences and talking about this, talking on panels, talking on more podcasts, getting that message out there because what I want to really do is inspire people.
Heidi Hinda Chadwick
Right.
Anna Campbell
And to remind them of how amazing they are and that they don't have to change. I think that's the key thing for me. It's like, we don't have to change who we are. Yes, we may need to do something brave. We may need to do something a little bit out of our comfort zone, but we don't need to do something that is out of our integrity. We don't need to change who we are in order to be successful. And we can have success on our own terms. We don't have to, it doesn't have to be, ‘I want to build a billion pound business, million pound business, I wanna build a business I can sell.’ No, what it can be is ‘I want to have a great income. I want to work with my soulmate customers and clients. I want to be doing the work that I'm here to do in this world.’
And that's really what I want. It's to have people be inspired by that message and to go and do it because it's very easy for us to be inspired in the moment and then go back to where we were before. With as much with the best will in the world. So the implementation thing. It's inspiring, but also helping with the implementation. And that for the good girls can be the crux of the problem actually. It’s actually the day to day doing.
Heidi Hinda Chadwick
Yeah.
Heidi Hinda Chadwick
And you go into that in your book or you give examples as well around, you know, one of the things that I really enjoyed is, well, you are sharing your stories. You are sharing those places where you were brave or where it didn't work or where it did work. And that's also there's something about ~ and we've had episodes about this before ~ about boasting, you know, using that word or celebrating or going ‘look what I can do’ when that's really important, isn't it? Because the good girl won't do that because it's probably nothing and no, you did it all and all of this, isn't it? As opposed to going, yeah. I think part of that building that success to women and changing that narrative is in the absolute and utter ownership of going ‘look what I've done, look what I can do.’
Anna Campbell
Yes. Yes, I think that that's very true. And I do feel like, you know, this is amazing. The thing that makes me laugh is that it's like trial and error, it involves error. And we don't have time to make loads of errors. Let's find the way. But I feel like the last 20 years or more, I've meandered along and made loads of errors like, no, not that way. no, don't do it that way. Or let's just tweak it this way and come up with something like, OK, finally I’ve found what we're looking at, you know, and being able to share that with people. It then comes back to that other V, of vulnerability. It does feel vulnerable to share. I tried this, but it didn't work. I didn't realize how much that kind of external structure really supported me until I turned around and was like, I've got four degrees. And I don't share that to boast, but because...
Heidi Hinda Chadwick
Yeah.
Anna Campbell
I needed that external structure to help me achieve the learning that I needed to do. And then I turn around and go, now I understand why I was always attracted to that kind of system where the external accountability was there. And that is very much a kind of a good girl thing. And there's two chapters on that in the book because I was like, right, no, we need to know how to make these things happen and work for us.
Heidi Hinda Chadwick
Yeah.
Anna Campbell
But it is about going right. Okay, here we go. I figured it out. Let's stop the error. Let's just go straight. Let's not meander so much on this path. It's not that we're never going to make mistakes, of course, but let's find the way that works for us. That has always been my main key.
Heidi Hinda Chadwick
Yeah. I love that. I love that so much. And there's something that my, I was learning about recently in the nervous system training that I'm doing, which is we either win or we learn, you know, as opposed to lose, we either win or we learn.
Anna Campbell
Yeah. And I think I want to take a step stronger than that and say that in some ways it's been around controlling women. It's like, I don't know, you don't want to get it wrong, pat you on the head kind of thing. But that has always been about holding us back because, you know, I've seen that thing of like, well, what if you knew that you needed 20 failures or 20, whatever, not failures, if I get the right word, but 20 things, then the 21st thing, that was the one? That was the one. And how quickly would you want to get through those 20 things? Because I think what happens is, you know, we perceive something as a failure, whether it's a public thing or it's a private thing, and it feels wounding. And it is, you know, we embody that and you with your nervous system work has been been working on that a lot and it takes a real braveness it takes that to be able to allow yourself to to feel that because i think that's the other thing we do is like no no no we would kind of push it try and push it aside no it didn't matter as much as i said it did and all that stuff.
So to just acknowledge that and like, I don't feel good about that. That didn't work the way I wanted it to. And to get back up and do the next thing. And I think the longer we stay down, the longer we stay in that hurt space, the slower our progress is gonna be. And that's another part of it, isn't it?
Anna Campbell
Yeah.
Yeah, I think that's a good question. I think that I find a lot of things in everything can be very black or white. It's either this or it's this. Then there's, you know, the nuance of the in-between and the grey and all of that is not really thought about. So for me, the Good Girl Rebellion isn't about us changing who we are fundamentally, because we have some amazing traits that really make us great for business. But some of those traits have their, so I'll call those their superpowers, but some of them have some kind of more negative things that perhaps are holding us back a little bit. So for me, it's not about changing who we are, but sometimes it is about growing. It is about taking a brave step and doing something maybe that's a little bit out of our comfort zone.
And that those two things can exist at the same time. There's kind of a nuance around it. And it annoys me when it's like, well, you're like this kind of, you're putting people in boxes and you're like this, so you should be doing X and you're like that and you should be doing Y. So I talk a lot about change and how much is possible around changing who we are and changing our personality. Because a lot of times there'll be parts of ourselves that we're like, I wish I didn't have that. I wish I, you know, I wish I wasn't that kind of person. And we know that change is possible, but also if we have ever tried to do a New Year's resolution, we also know how hard changing a habit can be and how much effort it can take to do that. And so I always feel like the thing is to pick your battles. Like what is the change? What is the thing? What is the new behavioUr that's going to make the most difference to you and to where you're wanting to go? And it's about planning from your future and not from your past. It's like, where is it you want to go? And, and, and how are you going to make sure that you get there? And for me, that's, that's a real nuance thing. And another thing that I love that kind of fits in with this, because I think we can feel that evolution and we know evolution is very slow by its definition, it's like over millions and millions of years, evolution is slow. And I've heard Mel Robbins say this and I thought it was great. It's like, I didn't come this far only to come this far. And I think that is the key. It's like many of us women have had to unlearn and relearn and break patterns and do all of that kind of stuff. And that's a lot of that inner work.
And I think for a lot of us, our generation and the ones coming behind us, we've got a lot of unlearning and relearning to do as part of that. But I didn't come this far to only come this far, you know, and that always makes me like, okay, what's the next step? What's the future? What does this look like? And I think as we know, you know, things have changed so quickly and technologies go very quickly and we can know a vision that we have.
And we keep moving towards that and we notice the opportunities that come and maybe we do pick up on something that, you know, that wasn't there a year ago. And, you know, so I have a vision of what I want and I'm open to what might come. I think we have to, that's where we have to be.
I like that answer.
Anna Campbell
Yes, so if you are still here and still listening, I know, I know for the first time ever we've never been in the same room, but we will, we will be very, soon. We can admit, IRL. So the book comes out on the 2nd of September and sales on the 2nd, if everyone could just buy it on the 2nd of September, that would be amazing because I'm trying to get my best selling author status.
And to do that, having all the sales coming through at one time is great. So it will be available on all of the Amazons around the world. It will be a special price on Kindle, but only for a few days. And then it will go back to the, to the normal price. The paperback copy, which I'm holding up here and Heidi has her little pre copy. She's one of the only few people in the world who's got a little copy so far.
The paperback copy is also available and that counts as a sale. So if you are a ‘in my hand’ book girlie, absolutely go for the paperback copy and then it will be available. If you prefer to buy from bookshops you can order it from a bookshop. I'm not sure at this stage what bookstores are going to have it in stock.
But you can order a copy from your bookshop and they can get your copy. As somebody who started their career working in an independent bookshop, I would love to recommend that you do buy it that way. If you're not an Amazon fan and you want to do it, absolutely, you can order it through there. If you go to goodgirlrebellion.com, I'll have it all splashed around and I'll have a page that's for the book so you can find all the different links to buy it and all of that fun stuff. But if you're listening to this after the 2nd of September, just buy it anyway. You know, that's fine. The 2nd of September is just my big launch date and then we're having a little launch party here in Edinburgh that Heidi is going to be coming along to in that week as well. So we'll be sharing more about that as well on the FOOP socials. So definitely remember to be following us on Instagram at Full of Ourselves Pod.