Episode 1: ‘Who The Hell Does She Think She Is?!’ Having The Audacity to Shift Your Identity
Season 3 is here and it’s time for more brilliant and thought-provoking conversations. Starting with: Who The Hell Does She Think She Is?!’ Having The Audacity to Shift Your Identity
Who are you, really; and who are you becoming?
In this episode of Full of Ourselves, hosts Anna Campbell and Heidi Hinda Chadwick go deep on the messy, magical process of identity transformation for women building their own businesses. Together, they unpack how identity shapes everything from imposter syndrome to pricing, visibility, and growth.
You’ll hear why “fake it till you make it” isn’t the vibe (think practice or even muscle it instead), and how we can stop clinging to outgrown roles and labels to make space for the future self that’s already trying to emerge.
From neurodivergence and creative pivots to journaling rebellions and metaphorical funerals for old identities, this is a powerful episode for anyone who feels stuck between who they’ve been and who they’re becoming.
Anna shares insights from social psychology and her own business journey, while Heidi brings in somatic practices, embodiment, and magic. Expect honesty, laughter, and a loving challenge to become the most magnetic version of you, without losing your soul in the process.
If your business feels like it’s calling you to become more, you’re not alone. This conversation is the permission slip, the pep talk, and the practical wisdom you didn’t know you needed.
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Takeaways
Identity is crucial for business success.
Self-discovery is a journey, not a destination.
Authenticity connects us more than perfectionism.
Our identities are shape-shifting and fluid.
Crafting a future self involves embodying desired traits.
Affirmations can help solidify our identities.
Choosing empowerment over comfort is essential.
Resistance to change is common and must be navigated.
Community support is vital for growth.
Reflecting on past progress helps in personal growth.
get the free download
We hope you have enjoyed this episode and it’s given you food for thought. As we mentioned, we have a free download of journal prompts to go deeper into your identity and identity shifts. If you would like a copy, email hello.fullofourselves@gmail.com with the subject IDENTITY and we’ll email it to you.
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Connect with Anna Campbell
https://www.goodgirlrebellion.com/
Instagram @annaccampbell
Connect with Heidi Hinda Chadwick
https://www.heidihindachadwick.com/
Instagram @heidihinda
Thank you for listening. We hope you have enjoyed it. If you have, please do like and subscribe on your favourite podcast platform. This really helps us get the word out. And do tell everyone you know!
Episode 2 of season 3 will be out on Monday 4th August 2025.
EPISODE TRANSCRIPT
Anna Campbell (00:03.916)
Welcome to the Full of Ourselves podcast and a completely new episode. I'm Anna Campbell and I'm here as always with my co-host, Heidi Hinda Chadwick. And today we are talking about something really, as always, we don't talk about the small things. No, we're not about the small things here. We're talking about identity. And for me, this is something that really cracks the code for business.
Heidi Hinda Chadwick (00:12.886)
Hello.
Anna Campbell (00:28.596)
and just generally of who we are, how we act in the world, all of that is so important. And whenever we're trying to start a business or grow a business, that identity that we have as the business woman and all that goes on around that is really important. And particularly when we talk about things like pushing out of our comfort zone and that imposter syndrome, somebody's gonna know that I'm not who you are, telling them that they are, I am. And it's all, there's so much around this idea of identity. We've got lots to share, haven't we, Heidi?
Heidi Hinda Chadwick (01:07.884)
We have, thank you, Anna. Yeah, so I want to just start with a small question, if I may. Even though we don't do small topics, there's a small question, are you ready? Who are you? Who are you? So those of you that are listening, you'd be like, what am I, am I on a philosophy podcast right now? Kind of, you know, we're talking about identity here. The reason I'm asking this is because when we start to step up more into what we're offering as an entrepreneur, there's a couple of things in this actually. For a lot of us, our work, our business is a part of who we are. It's like an extension. It's not completely who we are. This is really important to know this when we're looking at identity. Of course not. It's something that we're doing. But for a lot of us, we also become this sense of this brand. You know, we're our businesses, the branding of who we are. So when we start looking at this question, oftentimes who we are is not necessarily what we're aspiring towards in what we're doing or how our business is growing or what it is that we're wanting to show the world or represent or for what others to see and feel from us in particular. And there can be this sense of this disparity here and there is a more, incongruence, that's the word I was looking for, incongruence. And that's okay, this is really important and I think this is part of the journey. So it's really important, I think, to know, well, who am I, how am I starting this business and what does that mean? Because if we're somebody that maybe doesn't fully believe in what, we kind of believe we're doing it, we've had this idea or we're off, but we're not fully behind it or we're lacking a little bit of confidence or carrying those stories, you know.
Anna Campbell (02:43.041)
Mm-hmm.
Heidi Hinda Chadwick (03:08.884)
Who are you? Or I'm not somebody that is allowed to speak my mind, or I'm not somebody that's allowed to be visible in success and so on. And oftentimes, these stories of who we are, as is the case often, are running underneath the surface, and yet we're trying to put out this particular business, particular brand, that is not actually, it's a little bit in conflict with who we are right now. So for me, a lot of this journey around identity that we're gonna be touching upon today, in order to have this thriving business is about, well, who am I now and who is it I want to become? What is the identity that I really want to stand in, embody, walk the talk off? So that we're magnetic as fuck, that people go, yeah, my God, I feel her. I want what it is that she's offering. So yeah, who are you? Small question.
Anna Campbell (04:06.829)
Next small question. And I think what came into my head as you were speaking there was that old thing of fake it to make it. And I think what's interesting about that is I don't necessarily think, I don't know, I don't quite like the tone of that. I do think in order to step into who we are becoming, it takes like practice. I don't know, practice it to make it, I guess is the thing for me. It's like we don't quite feel ‘in that skin’ yet, you know, but we need to keep doing it. We need to keep practicing it in order to then be that person and into that becoming stage of things. And I think what's interesting around that idea about authenticity and that magnetic side of things is that a lot of times we try to hide all of that in the background. You know, we just want to show this very glossy veneer and things like that. But actually, I think what really connects us with people, especially in this idea of AI and all of this is real, is sometimes where we go, my God, I messed up or my God, can I really say this? Or, I've got a book launch, my God, what does this mean? What is it? How can I do it? Well, how can I have a book? You know, I'm saying this because I have a book. Of course, I'm going to just put that out there many, many times. But...
Heidi Hinda Chadwick (05:28.108)
She's got a book coming out soon.
Anna Campbell (05:32.183)
But there is something interesting and I think if we are really moving forwards, whether we're really pushing ourselves or we're just generally gently meandering forwards, there's change and there's something happening all of that, all of the time around that. And I think that's something just to acknowledge.
Heidi Hinda Chadwick (05:51.722)
I absolutely love that. And I could feel my whole body sighing in relief. It's like, I don't have to be perfect. Any recovering perfectionist out there? Hi. You know, like, absolutely.
Anna Campbell (06:04.621)
And also perfectionism is boring. I'm sorry, but it's boring. It's just...
Heidi Hinda Chadwick (06:07.432)
It's so boring. It's like normality. Normality and perfectionism. I don't know anyone normal and I don't know anyone perfect. Thank God, because I don't think I'd have anything to talk to them about. But there's something about, I came up with then, what came to my head, I this is good. Rather than fake it till you make it, muscle it till you make it. It's a muscle, this practice thing. We are muscling, muscling, muscling. And...
Anna Campbell (06:18.028)
Yeah.
Anna Campbell (06:32.545)
I like that.
Heidi Hinda Chadwick (06:35.156)
We're always becoming, there's never a point where we go, right, that's it, I'm finished. This is me, this is the finished product, what do you think? You know, to give a twirl, it's all right, isn't it? No, it doesn't work like that. We're always constantly growing and evolving and changing and because of that, so will our business. Where we are now, our business won't look like the same in, you know, one year's time, five years time, 10 years time and so on. If it does, something has become a little bit fixed. And this is the thing around what's really interesting about identity and we were riffing around this before we started recording. One of the first things that's quite universal is that as a kid, this little person gets asked all the time. So. Can any of you that are listening right now, before we say it, do you know what that is? What you get asked, what's that question that every adult leans over to you and has to know the answer to?. What are you gonna be when you grow up? Fucking hell, talk about pressure and it's, and then once you're grown up, what is it you're doing?
It's so, these are such fixed questions. And then we're like, well, I have to be something when I grow up. My God, if I'm not, I'm a failure or I'm behind and so on. And what that suggests, that question is there's just one thing that you have to be. One thing, you've got to choose that one thing. And then what happens is we get stuck in that identity. We get stuck in that, it becomes rigid. And there's no juice in that. There's no excitement in that, there's no growth in that, there's no curiosity in that, there's no pulse in that and so on. And the thing that I'm understanding more and more around identity is that it's shape-shifting. We can play with this. We can improvise. Who we are underneath all of that essentially is, you know, if we get a little bit, we are here, we're a soul. That means we can hold different parts of ourselves that seem like they completely disagree with each other because we can hold all of it. It means we can be this in one situation and that in another. I can be a mother here and a kick-ass CEO of my business here. I can be a best friend here and I can be whatever, you know, here. All these different aspects of ourselves. So you get to choose.
Anna Campbell (09:04.587)
I think that's so true. Yeah, absolutely. I mean, and many people, maybe you know, but maybe many people listening may not know, but I was a psychology lecturer and I used to talk, teach social psychology. And there's some quite interesting research around like how roles shape who we are and how we behave differently, the roles that we take on, how they shape who we are, how the labels that we're given shape how we act in certain situations and we just shift, like you said, the shape shifting, we do it without really thinking about it. We can be passengers on the bus and then we can be at work and with the people who are reporting to us and then you might be a parent and your role there is completely different. And it's actually interesting, there's an interesting thing around when two roles collide and then you realise you're like, for example, if your child went to work with you and so therefore you've kind of got two roles, this is a bit more traditional work maybe, but you've got two roles kind of colliding there. So how you're expected to speak to your child and manage your child and then how you're expected to act in the workplace. And I think if you think about those things, that's just one example, but if you think about those things, it's like we're seamlessly shape shifting all of the time.
Heidi Hinda Chadwick (10:21.932)
Mmm. Yeah.
Anna Campbell (10:30.093)
And I think when it comes to starting and growing a business, what we need to do is come back to that first question about ‘who are you?’, but also like, ‘who do you want to be? What are those traits that you want to kind of call in for yourself? What do you want to muscle?’ It's such an exciting topic. I love it.
Heidi Hinda Chadwick (10:30.144)
I love them.
Heidi Hinda Chadwick (10:38.966)
Yeah.
Heidi Hinda Chadwick (10:43.019)
Yeah.
Heidi Hinda Chadwick (10:53.977)
Me too and oh my god I love all of that. That's so interesting. So if you're listening you might want to and you know with this season if you've not listened to any of the other episodes in season three for the first time you get a little bit of a worksheet or some little bit of information we're going to give you some questions and some kind of coaching inquiries that you can do so one of these you might want to sit down and go, well, who am I? What are the roles that I currently am aware of that I take on right now? What are the ones that I very much know are part of my roles? Yeah, whatever it might be then, so this thing of like, who do I wanna be? Who do I wanna become?
What is the identity of the one that I want to become? So obviously we're talking about business here. So let's say, for instance, I want to become, I am the one that is absolutely fantastic at getting up on stages and talking about what I do. The audience is enthralled. I'm a captivating storyteller. I come across as really warm. I'm just giving some kind of an example here, and people want to ask me questions and they want to come and work with me simply because of the presence that I bring when I'm up on stage. Okay, this is who I want to become. Where you are right now, who are you right now? I was going to say, who are you right now? You might go, that terrifies me. I get really nervous. What will people think? I just go bright red. That sounds, you know, and obviously it's not like making yourself, you've got to want to, you know, become this. And then it's like, okay, so without putting any pressure on myself, I'm not just suddenly going to be pushed onto a stage here. If I am the one that is that particular kind of speaker, what does that mean? First of all, like, how would that feel to be up there on the stage? Yeah, embodying, getting a real somatic kind of sense. It's not just up in your head that is really important. And yeah, there might be butterflies, but that can be excitement as well. How do I hold myself? Maybe my posture changes. What would I wear?
That's such a good one to play with here for playing with characters and shape shifting. What does she wear? Maybe go shopping, you know, find an outfit, even just a hat or a glove or a piece of jewellery that she'd wear. How would I speak if I embodied this confident storyteller person? So it's playing with, I step into that, I improvise and step into this role, this persona of this particular speaker, that's amazing. How does that change things for me? What kind of decisions would I make? And this is a really fun way to start, first of all, changing yourself kind of neurobiologically as well, because you're beginning to create new pathways, new patterns. You might suddenly be presented with opportunities that are reflecting the kind of energy that you're playing with.
Play is so important, we take ourselves so fucking seriously, playing in this character. And it also, on a very practical note, you might go, well, actually, if I'm somebody that's great at telling stories, I need to go and maybe work with somebody or take a class somewhere on how to get better with my voice or how to, you know, sit with somebody, a coach maybe, hi from me and Anna here, or whatever, to kind of work out how to pull out the best of the stories and so on. It's not like automatically you might be in there. You could be like, well, if I'm serious about this, I'm the one that does this, then I'm also really good at doing that, or I practice doing that, or maybe I show up on YouTube, not YouTube, but like lives or something and start doing that every day or every week to practice telling stories. Who, what would I do if I am this particular identity?
Anna Campbell (15:02.669)
Mm-hmm. I love that and one thing that has really helped me with this is around a kind of morning routine of affirmations and having them in the present tense as well. So if you're always saying I am going to be or I am becoming then it's always in the future You're always putting it off. So I think if you're thinking about a list of affirmations I change my morning routine when I feel like I outgrow it, but I still recognize and really enjoy that one. And one, I'm just trying to, I've got some in my journal right here and I think it might be helpful just to give somebody an idea. And this could be something that we, maybe we do a whole episode on, but it is around, just, ’I prioritise myself, my body and my health. I care for myself, my body and my health’. And I think when I first started saying those affirmations, I would honestly say that that wasn't true. That I, you know, and I'm not saying I don't eat junk every now and then, but I would, you know, didn't necessarily have the balance. I now walk every morning with my husband. I have a great morning routine and you know, I walk up a massive hill. It's fun.
Heidi Hinda Chadwick (16:07.382)
Yeah.
Anna Campbell (16:23.021)
And so it's by having that, and even when I first started saying them and I felt a bit like, I'm not really doing that, it's just becoming ingrained now in what I do in terms of the choices that I make around my food and the vitamins that I take and the walks that I take and sunscreen, just all of the basic things that kind of come up with that.
Heidi Hinda Chadwick (16:36.31)
Yeah.
Anna Campbell (16:51.403)
And so I think that what we can do is we can craft that for ourselves and we can say who I am because we only have this one moment right now, right now, and right now, and right now. And so in these moments, I can make those decisions and I can make those changes. And I think it's a very interesting shift that we make in our psyche and our thinking and in our soul and all of those things when we are claiming that for ourselves.
Heidi Hinda Chadwick (17:28.364)
Yeah, do you know, it's so funny listening to you. So like, it's like I could feel it partly going, I want to be like her. Rubbish. I always kind of go, yeah, I'm to do this as a morning routine, this, that and the other. And, and yeah, that one is, is a muscle still, still that needs to be strengthened. However, there's something in this that is interesting, isn't it? Because it makes me think about procrastination, you know, like, yeah, I'm going to be this and I'm the one that's this and I am this and so on.
I think it's important for us to also acknowledge that if you're neurodiverse, you're, you know, there's ways that you've been blueprinted in your system, you get stuck in procrastination and so on. If some huge resistance keeps happening with that, it might not be as simple or as easy in order to just suddenly go, okay, I need to do that. And maybe I'm talking, actually, yeah, I'm talking about myself here, or maybe there's kind of some excuses in that. But there is something about, and I do come back to this, and it does work, of this thing of choice. Choice is such a, one of our most powerful tools, I think, and that phrase, which maybe I've mentioned before, is sometimes we have to choose that which empowers who we are or who we want to be, rather than that which is comfortable.
Choosing that which empowers us rather than that choice which is comfortable in the moment. As you're saying, we only ever have this moment. Like there's a crossroads. How many of these crossroads do we have all of the time? And I think that builds and builds and builds the more that we do that. I think part of that is also coming back to the bigger vision, coming back to your why around your business, like why you want this to work and be successful. That can be really important too.
Anna Campbell (19:02.817)
Mmm.
Anna Campbell (19:20.599)
Mm-hmm.
Heidi Hinda Chadwick (19:30.356)
Remember to anchor in to make sure it still feels alive for you. Otherwise you're not going to be that bothered to do so. And then something else that I am someone sharing with me the other day, which I love is to ask yourself what part of me needs to be killed off? What part of me needs to die? You know, go give her a funeral, know, send her flowers, wear your best hat, read her an epilogue, you know, maybe write like a, it's not an epilogue is it? What do they call it? Not an epitaph. Eulogy!
Anna Campbell (20:01.709)
Yeah, yeah, epitaph maybe, yeah. Anyway, we know what you're talking about.
Heidi Hinda Chadwick (20:05.45)
Yeah, or eulogy to that part of yourself that you're going, I, you know, I lay to rest this part that doesn't believe in myself, you know, and they helped me with this, they kept me safe from that, blah, blah, blah. That could be quite a fun exercise to do actually, to write eulogy to these parts of you that are no longer serving the badass boss that you are. I like that as well, I'm writing that down.
Anna Campbell (20:23.137)
I love that.
Anna Campbell (20:26.754)
Yeah.
Yeah, yeah, yeah.
I love that. But I also think what can happen is, we can, it's so interesting because identity feels like such a big thing, like who am I, what am I doing, what am I working towards? And yet I feel like sometimes maybe that perfectionist part is trying to make this amazing person and therefore it's never gonna happen because it's just too big. It's too big, it's too much. No, it's like, not that it's never gonna happen, but like, I feel like that big overblown version. That was one of the things that was such a big thing for me and trying to lay it to rest was like, I had this ideal self that if I could just be my ideal self and I just, in every single moment, I made exactly the right choice.
Heidi Hinda Chadwick (21:04.62)
Yeah, yeah, yeah, yeah.
Anna Campbell (21:28.075)
And it was just terrifying. And also it just never happened because at the end of every day I'll be like, didn't manage it again, didn't manage it again. And I feel like we put too much, it's almost like we need to put pressure on ourselves, but not too much pressure. Not pressure is not quite the word. We need to set a really lovely view of who we can be. But also we need to take the pressure off.
Heidi Hinda Chadwick (21:34.836)
It's impossible!
Anna Campbell (21:56.694)
And stop trying to be perfect at being that person. And I think that's the whole problem. That's the whole problem.
Heidi Hinda Chadwick (22:02.508)
It's so like, my god. And maybe you're listening to some nodding in agreement as well. It's such a tightrope, isn't it? You know, we fall off that we come back and this comes to this sense as well as we are, you know, growing and evolving and becoming and stepping more into this identity of this thriving, successful businesswoman and whatever that means for us. It isn't going to be.
We were talking about this beforehand, like if you had a graph, it's not just this incline, incline, incline going up. It's, you know, there'll be a bit of an incline, then maybe there'll be a plateau for a while. And you'll be like, hmm, it's a bit stuck or whatever, but no, maybe you're just settling that in, integrating that in. Or then maybe it'll drop. And you're like, fuck, I've just lost all of this. I'm rubbish, I'm a failure, it's not working. I might as well just, like, move to Honolulu, which actually sounds like a win if you ask me. And we might be there for a while, then suddenly we might plateau there or we might come back up. So there's something about having this graph in mind, which is a little bit like a heart rate one really, if you think about it. That's building a thriving, successful business looks like. That's what becoming this ideal self, if you want to call it, like. And I think that's really important, I needed to hear that today actually.
Anna Campbell (23:11.26)
Yeah, it's nice.
Heidi Hinda Chadwick (23:29.676)
It's a really important thing to go actually sometimes when it looks like, I was doing really well and now this has happened or I really put myself out there and I took all these risks and now I just want to like I'm having a week of hiding under the duvet and I can't even like be bothered there's something kinder about going that's okay you know it's okay sometimes our body as well our capacity when we're doing this and we're opening ourselves to something new and we're taking those risks and we're really standing in who we are the body has to catch up. You know, and that's okay as well. I'm doing this so that those of you who are listening to this rather than watching this, I'm just giving myself a little bit of a hug and just squeezing myself and actually kind of going, do you know what, you're all right. You're doing really, really well. You know, nice one. That's okay. And we don't do that enough either, I don't think. Okay, well, you've done good. It's all right. Eat the chocolate cake. Watch endless episodes of Married at First Sight, for instance.
Anna Campbell (24:33.229)
For instance. So yes, I think with identity, there's so many, obviously there's so much to unpack here. It's that question of who do you want to be? It's that question of what's the eulogy? What parts of me? Maybe I can honor them, you know, that they've got me to this stage, but I'm going to say I'm stepping away from this. This is not who I want to be anymore. This is not who I am anymore.
But also I think we need to be very mindful and just notice to start with. That's the first step with everything is to notice any labels that you have for yourself or maybe that perhaps when you hear something in your head, you kind of think, oh, who's this talking? Is it a school teacher or is it my mum or my dad or who is it? That maybe is no longer serving you. Things like being lazy or indecisive.
Heidi Hinda Chadwick (25:17.996)
Hmmmm
Anna Campbell (25:29.421)
Or don't stick at anything or like just be be mindful of those those patterns that come up and those stories that come up that are there that maybe you've outgrown and you need to just you just need to just push aside that story and say set that aside and say no that isn't who I am now maybe there there was a time where I you know, I did move from thing to thing and that was because I didn't or hadn't found my thing yet. Or maybe you're like me and you're a manifesting generator. So, if you don't know anything about human design, where you have to do multiple things at once because you can't not. And you just get hyper fixated on this is also maybe not just not just that, you know, other things of neurodivergent, but you hyper fixate on something and you really, you go all in on it and then it's done.
Heidi Hinda Chadwick (26:20.236)
Yeah.
Anna Campbell (26:29.397)
And it's complete and it's done. you feel bad about it. Again, I'm talking about myself in the past. Now that I understand a bit more about manifesting generators, I'm like, okay, I just, I've got my little obsession going right now and it may last as long as it lasts. And then that's great. And that's how it is. And I think it's about that self-knowledge. You know, I have my rebel methodology and the first part of the rebel methodology is resilient mindset. And I think all of this is around our mindsets. And identity is such a vast, it's not everything, but it's such a massive part of that. And it's always about that becoming, isn't it? It's always about moving forwards.
Heidi Hinda Chadwick (27:05.92)
Yeah.
Heidi Hinda Chadwick (27:12.876)
I love that so much. I was so resonating with, I mean, Anna and I, we're here, we're sharing, this is the thing. We've always said this, we're not here going, we have all of this down, we are like, you know, we're the experts. No, we're sharing our journey with our own businesses that since we've known each other have changed in many ways and we're seeing each other become more and more.
Anna Campbell (27:17.719)
Thanks.
Heidi Hinda Chadwick (27:42.284)
Which is a beautiful thing. And also seeing where we're letting, you know, where we've buried that bitch, you know, that part of us that hasn't worked. it's beautiful, you know, it's where we learn, where we teach each other as well. Neither of us have ever said we've got it down pat and listen to us, you know, we're part of a conversation. This has always been a thing for us. And it's a really good point right now just to say, you know, we love hearing from you. We really invite you to join the conversation around this. Like, what are your thoughts on what we've been sharing so far? What are your thoughts on identity? Like, have you ever thought about, who am I now and who would I like to be, if I'm running this business a certain way? And if not, what is it like to suddenly be invited to do that? You know, do let us know, write to us, comment on wherever you find this. And actually, I will just say this as well while we're at it. If you are listening to this on Spotify, give us a five star rating, won't you? It really helps the algorithms and we'd be delighted. And thank you very much, you know, but, yeah, rate us.
Anna Campbell (28:50.965)
Yeah, anywhere you are, maybe you're on Apple or Amazon Music, wherever you can, wherever you're listening, we're all over the place, we are. A five star rating would be great. But also I think one thing that...
Heidi Hinda Chadwick (28:59.562)
Look at this, look at how slutty we are, we're everywhere.
Heidi Hinda Chadwick (29:05.607)
I just want to say something. Sorry, I just want to go back to what you just said there about the mindset. Sorry, Anna. But the mindset around it comes back to believing. Do you believe in what you're talking about? Do you believe in what you're doing? Do you believe in your products? Do you believe in your services? Do you believe in your branding and what you stand for and what you're shining out into the world? And there is something for me, that I'm really seeing more and more and more, it's almost like that's the key thing that's gonna keep you coming back to changing your behaviors and your habits and it's, I can feel it now even as I'm speaking, it's solidity of you've gotta, you've gotta believe, man. You've gotta believe. And it's almost like obsessive belief or you've gotta, there's a foolishness in what you believe. People might think you're crazy, it doesn't feel rational, you know. With every bone in your body and what it is that you're doing and what you're putting out there makes sense. You know that it serves something. You know that what you have to give is absolute genius. You know your shit works. And there's something that we don't get a lot of time in the world that we live in as society, particularly here, maybe in Britain, maybe it's different elsewhere, of this thing of like, if you believe in it, you go for it. You build it. It will happen, you keep going, you keep going, keep believing, even when you're in those declines in the little graph that we've been mentioning before. And in a weird way, it's only the ones of us that keep believing that probably actually really make it, considering the number of people that give up, basically, on what they're doing.
Anna Campbell (30:56.181)
Yes, I saw this thing actually that and I'm forever repeating this for myself now that Mel Robbins talked about and she said a certain part of her career she was looking at what she'd achieved and she hadn't quite got to where she is now but she was looking at it and she's, and this has become my mantra now, and it's like I didn't come this far for it not to work out for me. I didn't come this far for this not to work for me.
Heidi Hinda Chadwick (31:19.603)
Ugh! I'm running out of time.
Anna Campbell (31:23.841)
You know, and I think that's what's interesting because I think what's interesting about what you just said is having that belief, it's difficult because a lot of times many of us are second guessing ourselves and we're going, my God, am I on the right path? Is this stupid? What am I doing? Why not just go and get a real job? Why don't I do, you know, and it's all there. And I think what we need to separate is that chattering, of the loud ‘fear mind’ and the knowing that's quiet, but it's there. And if you have that, even if this old chatter chatter chatter chatter is going on, it's there. And even if it's really, really quiet, because it's, I always, we talked about this before, that's more of a quiet knowing rather than a verbal thing. It's the fear that's very verbal and rah rah rah rah rah, and all of this going on and on and on. But it's coming back into that space of like ‘no I didn't come this far for this not to work out I'm carrying on I'm doing this.’
Heidi Hinda Chadwick (32:30.188)
Oh my God. Do you know what it is? I love that because that actually, you know, full transparency, it's where I am now. I'm pivoting my, I hate that word. I don’t know why I even said it, but it's changing everything that I'm doing. Oh my God. It comes out. So even moving away from the label of coach, that's a whole other story. And I'm, I'm stepping more and more into the belief.
Anna Campbell (32:45.387)
I know, this marketing speak that comes out of your mouth sometimes, you're like, where did that come from?
Heidi Hinda Chadwick (32:58.888)
Hearing it here first, maybe you've already seen it out there, if you follow me at all. More and more moving into, actually I work with magic. I work with magic, creativity is magic. I've always worked with that belief system, kind of how we see the world, kind of how we're acting and everything. For me, it's simply about magic. It's become so much more clear. I'm not talking about Paul Daniels, you know, pull it out the hat kind of magic in that way. And I'm following that more and more.
Apart from the days when I wobble and the fear comes in and the doubt. And it's a knowing. It's exactly what you just said. So I really thank you for saying that. There's a knowing for me. And it's very quiet, but it's really solid. It's like unshakable knowing this is the right way, this is the path. And yet, or alongside that, and you might resonate with this as you're listening alongside, that is the loud raucous chatter of this isn't going to work what are you doing it should have worked by now you're fooling yourself you must be delusional go and get a job blah blah blah blah blah blah and yet I can't explain it in words there is this knowing this is it's this keep doing keep following this right now and this is where I am and this is what's gonna guide and it does mean a lot of things are kind of breaking down or falling away, you know, those bits are dying, I'm gonna give them a funeral, all of what we've been talking about. But it's something about listening, I wonder how much of that is really coming back to who we are. You know, not who do you want to be when you grow up, but who are you? You know, in this moment right now and listening and trusting and connecting more to the intuition.
But I just wanted to bring something else up as well, because you mentioned about this before we started talking and it feels relevant. And this is around when we start to either return back to who we really are and listen to that, or we're discovering, you know, this is the thing and this is what I believe in and this makes sense to me and it's... Yeah.
Anna Campbell (34:57.249)
Mm-hmm.
Heidi Hinda Chadwick (35:07.584)
I'm not gonna listen to the fear or I'll get swiped a little bit and then I'll stand up again and wipe myself off and carry on because I ain't got this far and how it impacts those around us and you had a term for this didn't you of like this is something that can derail us I suppose as we're moving towards this new identity. Do you want to talk about that because I can't remember anymore.
Anna Campbell (35:27.789)
Yes, absolutely. Yeah, I mean, the reason we met was because I studied as a Wayfinder life coach with Martha Beck, and Martha Beck had this amazing, and it has always stuck with me, this one, this amazing way of calling it and she calls it the ‘change back attack’. And so the idea of this is that when we are becoming and when we're doing something new and when we're putting ourselves out there as we all are when we're starting a business or when we're growing a business. I think it's that continual evolution that we're talking about here. When we talk about identity, it's not something that's fixed. I think that's important to say. But what can sometimes happen is that those people around us, our closest colleagues or loved ones or family or whoever that might be, can feel quite threatened by that change. And there's what they call the change back attack. It's like, change back to who you were. I was happy and I was comfortable with that person and you're doing something different and I'm feeling threatened by that. And I think it's important to be aware of this. I've worked with a few clients that unfortunately were not really supported by their family in what their vision was, what they wanted for themselves.
Heidi Hinda Chadwick (36:43.276)
Bye.
Anna Campbell (36:46.969)
they've got a steady job and whatever it is, it's something new and it just feels, you know, feels threatening. Yeah, absolutely.
Heidi Hinda Chadwick (36:53.482)
It's very common, isn't it? I've noticed that with clients. So just to say, it seems to be, now you've pointed that out, it's quite a common thing. That's why if you, just to say, why are you following what you want to do, what you believe in, is really brave and really courageous and we really salute you.
Anna Campbell (37:12.801)
Yeah, absolutely. And I think what's interesting is there can be a few things that kind of come from the fallout of that. One of them is just, if that happens, it's good to see that with compassion and to see how people are feeling about the changes that you're making. That's not to say you need to draw back and do anything differently, but actually understanding where they're coming from is quite an important part of it.
But also it's about just saying, I hear what you're saying, I'm still here for you and I'm doing this thing. You know, it's about carrying on and not going back into your shell, you know, like the snail or something going back into our shell. We need to be able to, as I say, see that with compassion, understand where it is coming from. And, you know, sometimes there are people that we outgrow. And that does happen. And sometimes it's not, we do outgrow that with they're still friends, they're still family. And yet we need to find a new room. We need to find a new group of people who are with us and understand what's going on with us as well. So sometimes we need to, those friendships, you need to say goodbye to them sadly. And we need to find, you know, the new friend group.
Heidi Hinda Chadwick (38:11.657)
Yeah.
Anna Campbell (38:36.097)
But also sometimes that's not what's necessary, but maybe that relationship changes. I think this is such a big thing that we navigate as part of it. And I guess my own message around this is it's not about you retreating back because these things happen. It's about noticing when these things come up and, you know, carrying on and almost seeing it as like, all right, this is working.
This change I'm making is working because people are noticing it and they're responding to it. But it's, I'm not saying it's an easy thing to navigate sometimes because it's not.
Heidi Hinda Chadwick (39:04.857)
Yeah, I like that. Yeah.
Heidi Hinda Chadwick (39:14.28)
No, I love all of that and it's so true, isn't it? Like we don't exist in a vacuum. We're always in relationship to something, know, first obviously always to ourselves, but then yeah, all around us as well. I think that there's, yeah, I think it triggers or activates people's fear. You know, if we're changing, if we're blooming, if we're stepping out of the shape that we've been in, that can feel, people can feel scared that they're gonna lose us you know, you're not gonna want me my friend anymore. You know, that might just be a conversation around, I love you, you know, you're amazing. It's also, people get scared of those of us that do step up and dare and take risks and decide, actually, I wanna be this. That can be very threatening to the part in somebody else that, I mean, you know, I've had that, you know, we can get envious of other people, we can look out and go, who do they think they are? They're doing this. And actually, that's really valuable information too because there's part of me that wants to be doing that. Okay let me look at that, why am I stopping myself, what do I need to address here? So it's very useful. But we also inspire, you know, we forget that side of it as well. We might have people around us come to us and go, I just want you to know like I'm really in awe of what you're doing, this is amazing. Or even saying to us, I'm really glad you are doing this because I've just seen it for years in you, you know, there's this side of it.
We can often go, because that's how we're made, towards a negativity bias that, oh my god, it's all gonna go wrong, I'm destroying everything, which I know that I do often. And they're reminding ourselves, well, actually, this can also go the other way. We can have a whole cheerleading squad. And one of the things I think is really important as we are exploring this and playing with and stepping into these new identities to see how they serve us and our business. we can always put one down if it doesn't feel quite right and try something else. Remember they're not fixed at all, it is the importance of, you touched upon community or co-regulation, having somebody else, whether it's your coach you're working with or a group.
I have the 8 % club, which is all about people that are not giving up, they've not come this far to give up, having a space where you are met, you are witnessed, you are supported, there is something beyond just the surface level of being able to hear where each other is and give advice.
Again, on the somatic level, it builds safety in our system. And we need that safety in our system to make any changes in the first place. So it is important if you're suddenly finding yourself, I've got a bit of a runny nose here, excuse me. If you find yourself feeling a little alienated as you're stepping more, but you know you've got that quiet knowing that Anna mentioned around, this is the way. Do seek out, do try and find whether it's networking, whether it's one other friend or somebody you know that's doing something similar or has taken similar risks that you can reach out and go, hi. Be vulnerable about it. If you're feeling a bit lonely in what you're doing, that's that honesty of going, I'm feeling a bit lonely right now. I'm changing and building this and I wanna reach out because I see you're doing something similar. I'm quite inspired. Can we meet for coffee or something or other? Being brave in that. But I think it's really important that we have, especially if a lot of us are solopreneurs, you know, the key is in that title there. It's very solitary when we're building our businesses. There's a lot behind the scenes, there's a lot of hours put into all the bits that people don't tend to see. We need to make sure that we are, well, that co-regulation we have, the safe other being human that we can hang out with, be with, maybe have a big hug with, just be met by. I think that's incredibly important. And that might change, as you say, as we are stepping more and more into this identity place.
Anna Campbell (43:04.127)
Yes, and I think there's research that also talks about like the people that we hang around with, you tend to kind of come to a certain level. So, you know, if maybe the people you're with most often have got the kind of traditional job and that kind of thing, the way they see what you do and who you are is going to be very different to somebody to a group of people who are entrepreneurs and who, you know, have a certain level of success and all of that. I think that's an important thing to consider is it's so difficult sometimes to be something ourselves if we're not really seeing that in our own lives. And that can be searching out, that's why lots of people like autobiographies and biographies, or now with social media, we can kind of look up to those people and see what they're at least they're showing of what they're doing anyway. We'll talk about that another time, but the roles and the identity that they're showing. But I think that's kind of an important part of where we're at with this. But I also think I want to kind of come back to something you were mentioning a bit earlier. And that is that, you know, we've worked together for like five years or something now. I think, ish, I don't know, something like that. Whatever, however long, long it is around that. And
I think it's interesting because we're forever looking forwards, aren't we? We're forever looking at the thing we're moving towards. And that's as it should be. But every now and then we need to turn back and use some hindsight and look at where we've come from. And I think we can both...
Heidi Hinda Chadwick (44:47.412)
Is that turn back time? Is that a Cher kind of little...
Anna Campbell (44:51.359)
Not sure, no, I'm not sure. But I think not, don't want to turn back time, we don't want to go back, goodness me. I've seen that thing of like, you know, if you don't think you've made any progress, would you change places with yourself a year ago? And, you know, I think it's an interesting question. And so, but actually, almost everyone will say, no, I don't want to go back. I'm happy with who I am and where I'm at.
And in terms of our own personal growth. And I think that's what's interesting. So that's why I feel like every now and then we need to look back and see how far we've come and how much our identity has changed. How much of who we are right now has changed over the last five years, 10 years, however long it might be that you're looking at this. But certainly, as I said, having worked together for so long, I can really see both of our evolutions.
Heidi Hinda Chadwick (45:20.193)
Yeah.
Heidi Hinda Chadwick (45:32.192)
Mmm.
Anna Campbell (45:49.134)
And I see where we're going as well and it's exciting. And so I think this is another part of the exercise. It's kind of like, take 10 minutes and just reflect on how far you've come. Who are you now that five years ago you would wish to be? What things are you embodying now? What achievements have you had, had you made from that? And that could be internal achievements or external, you know, that's, it's all of that, I think. It's important to do because we're forever kind of going, I'm moving towards this and I want this and this is in lack and I'm doing this. And just reminding us of where we've come from is so important.
Heidi Hinda Chadwick (46:28.863)
Yeah.
Heidi Hinda Chadwick (46:35.056)
I absolutely love that, even thinking back to a year ago, my god, I am celebrating myself immensely. Completely different person. Yeah, that's a lovely thing to remember. It's again, it's that, isn't it? Pausing, celebrating, going well done, appreciating, all of the stuff that again, actually when we're doing it ourselves, I'm like, my god, I've got to keep, it's like, no, no, no, hold on, just, you know, stop and smell the roses.
Anna Campbell (46:39.277)
Yeah. Yeah. I think you should.
Heidi Hinda Chadwick (47:04.575)
That's literally this thing. I think this has been a really juicy, meaty episode. If there's anything else we want to share around the...
Anna Campbell (47:18.785)
Definitely. Yeah, I think the one other thing I had as we were talking that and I don't, you know, this is something I don't do every day. I'm not going to say I do it every day, but I have some journaling questions that I go through. And you talking about that kind of future self journaling as well, which is around like, what are you aiming towards? And one of the questions is the version of me I'm becoming and then just kind of going through all of that.
Heidi Hinda Chadwick (47:31.852)
Hmm.
Heidi Hinda Chadwick (47:35.404)
Hmm
Anna Campbell (47:47.854)
But my final like statement and I try and write this down each time as I say I'm not gonna say I perfectly do this but I write and this is about rebellion because you know, know all about the rebellion. But my last sentence is this is my daily rebellion against any version of myself staying small to be safe so for me acting and doing something for my business every day That is my daily rebellion…
Heidi Hinda Chadwick (48:18.347)
Love that.
Anna Campbell (48:18.561)
…against any version of myself being staying stuck because I want to feel safe and that for me has been a massive thing because a lot of it I've got this massive idea about what I want to happen this year and it's overwhelming and it's too much and all I want to do really is like do the next right thing as Glenn Doyle says do the next right thing the next right thing that's all that we can do and so I think this thing with identity can feel so big and it is big and it's still worth thinking about. And what can you do today? What can that identity, what can that person you're aiming to be, what would they do today? What's that one thing? And that for me is the game changer.
Heidi Hinda Chadwick (49:00.17)
Yeah. I think this is a good reminder. It's a good reminder that it's not really about the things. It's about the person that we want to embody, you know, like the legacy of who we are, of how we're living, how we're showing up in the world, how we're loving each other, how present we are with our relationships, how much we live by our own integrity. Those things more than anything else and I think sometimes turning towards that if we're a bit confused or a bit lost or not quite sure and turning towards that and the visioning of that sitting in the vision of that you're already living as this person becomes you know I was thinking about the magic thing again becomes this like magic field around you and then that makes it easier as well it puts less pressure on I've got to get this bit done or I've got to achieve that and so on. It's more like actually is this in line with this person that I really want to stand in and I know is the best version of myself, not the ideal but the best version of myself, you know, and I think that might be a good place for us to land on.
Anna Campbell (50:09.537)
Yes.
Anna Campbell (50:14.837)
Yes, yes absolutely and as we've said we'd love to hear your thoughts on this you know come into Instagram and make some comments or wherever you're listening do share any comments that you have because we love to hear that. We're also going to share a little mini download where you can kind of get some more journaling inquiry questions around this too.
But thank you so much for listening to this episode of the Full of Ourselves podcast and we look forward to seeing you again for a new topic very soon.