full of ourselves podcast - season 4
Season 4 started in June 2026. Episodes are released fortnightly.
Season 4
Episode 1: The Things That Happen When You Keep Going: Coffee, Catch-Ups and Award Nominations
After eight months between seasons, Heidi and Anna are back behind the microphones for a coffee chat catch-up. In this special episode, they reflect on everything that has happened since Season 3, including book launches, award nominations, speaking opportunities, new business directions and the lessons that come from continuing to show up when there are no guarantees. From the Scottish Podcast Awards shortlist to the Business Book Awards, this conversation explores creativity, ambition, midlife reinvention and what can happen when you keep going long enough for the world to catch up. If you've ever wondered whether your efforts are making a difference, this episode is for you.
Episode 2: The Anti-Shoulds: Breaking The Rules You Never Agreed To
There are so many rules in business and for women, they often go far beyond strategy.
Be accommodating. Work harder. Do it all yourself. Be grateful. Stay affordable. Be further ahead.
In this episode, Anna Campbell and Heidi Hinda Chadwick explore the shoulds women inherit around success, business and ambition and ask what becomes possible when we start questioning the rules we never consciously agreed to.
Episode 3: Invisible Architecture: Building Success That Actually Feels Good
Success is often measured by what people can see: the launches, the growth, the milestones and the results. But what if the most important part of building a successful business is the part nobody else ever notices? In this episode, Anna Campbell and Heidi Hinda Chadwick explore the invisible architecture that supports sustainable success, from boundaries and capacity to creativity, recovery and building a business that feels good to live inside. If you've been wondering why success on paper doesn't always feel the way you expected, this conversation is for you.
Episode 4: What Do You Stand For? Why Identity Matters More Than Strategy
What do you stand for? It's a bigger question than "What do you do?" and one that can transform your business and life. In this episode of Full of Ourselves, Anna Campbell and Heidi Hinda Chadwick explore why identity matters more than strategy, how your values shape your decisions, and why standing for something gives you the confidence to build a business that feels truly aligned. They also share a simple but powerful exercise to help you uncover what really matters to you.